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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This data helps companies make informed decisions about marketing and branding strategies.

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

This can be particularly beneficial for retail businesses that have multiple brands or products, or seek to apply common metrics and models to disparate marketing or sales channels, or stages of an order lifecycle or customer journey. It is useful for optimizing store layout, staffing and marketing.

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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

AI can optimize store layouts based on shopper behavior, enhance customer service with AI-powered chatbots and equip businesses with real-time analytics for informed decision-making. She is the VP and Managing Director at IBM , focusing on the consumer-packaged goods, retail and travel and transportation industries.

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The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially

365 Retail

One industry that has experienced a paradigm shift due to the introduction of AI is the retail sector, where this powerful technology has been gradually integrated into various aspects, from physical stores to e-commerce platforms and social media marketing. Retailers are also using facial recognition for queue management.