Tesco’s Strategy for Gaining Market Share
Indigo 9 Digital
JUNE 7, 2022
If you are curious about how Tesco is managing to stay on top then consider these five elements of its strategy. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Retail media. Value for money. Source: Bloomberg.
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