Pop-Ups Allow Luxury Brands to Get Just a Bit Funky
Retail TouchPoints
FEBRUARY 9, 2022
Another of their best features is that they’re agile and allow retailers to try out new locations. So retailers can use pop-ups to validate a location, try out a new concept or for the release of a new product. Plenert: There are technical challenges that vary depending on the type of location. Another issue is permitting.
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