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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Another of their best features is that they’re agile and allow retailers to try out new locations. So retailers can use pop-ups to validate a location, try out a new concept or for the release of a new product. Plenert: There are technical challenges that vary depending on the type of location. Another issue is permitting.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

Preis explained that its locations convey a unique magic and sense of discovery that consumers simply cannot find online, and that stores “allow you to tell your brand story in a different way.” As a company, we place a huge premium on creativity. We say we’re data-informed, creativity-led and consumer-inspired,” said Preis.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Nordstrom continues to roll out of Nordstrom Local stores where you order online and then pick up in these neighborhood locations that offer express alterations and their legendary customer service. Social commerce. Today, they have 26 locations (and growing) as well as their first Amazon Go Grocery. Fulfillment.