Location Marketing Outdoor Wholesale 
Retail TouchPoints
APRIL 4, 2024
Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.
Inside Retail
AUGUST 23, 2021
From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We had to find what’s special about Kathmandu and what’s unique about us in the market. IR: I love how the marketing campaigns are really bright and fun.
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VMS
NOVEMBER 22, 2022
(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Each organization is well established with designers and other wholesalers, and this merger is will strengthen and broaden those relationships. Learn more at rainier.com.
Retail TouchPoints
OCTOBER 13, 2022
After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. But just because they had a great idea to start doesn’t make them the de facto target market. As they attract an audience, they need to make sure they track who is engaging with them.
Inside Retail
AUGUST 2, 2022
New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities. Since entering the Australian market 10 years ago, it has become Swanndri’s second biggest market after New Zealand.
A1 Retail
FEBRUARY 15, 2023
Under Armour will open three new brand-owned stores in key cities throughout the UK over the next couple of months, following significant growth and consumer demand in the market. The plans are a testament to Under Armour’s rapid expansion across EMEA since establishing a presence in the market just over a decade ago.
Retail TouchPoints
SEPTEMBER 20, 2023
One of the brand’s few wholesalers was a small boutique on Charleston’s King Street. The location had already been snapped up and was eventually turned into a Turkish rug shop. The location had already been snapped up and was eventually turned into a Turkish rug shop. Alas, he was too late. Still, the seed had been planted.
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