Remove Location Remove Management Remove Promotions Remove Store Layout
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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

Whether you’re a small business owner or a manager of a large retail establishment, you’ll find that foot traffic data can offer you the valuable insights needed to enhance your business operations and boost revenue. Foot traffic data can also be leveraged to optimize store layouts.

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Retail Assortment Strategies: What Are They & How Do They Work?

Wiser

Successful retail assortment strategies will take many different factors into account, such as customer base, location, store capacity, etc. If you hope to influence the customer path to purchase within your stores, then considering these factors is essential. This strategy is not very attainable for most retailers.

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How to Effectively Monitor Planogram Compliance

Wiser

Common Issues With Planogram Compliance One issue that brands often see when it comes to planogram compliance is inconsistent implementation across various store locations. There’s often a lag between the time a planogram is created and when it’s implemented in-store.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

By analyzing historical sales data, seasonality, and external factors such as weather and social trends, AI algorithms can help businesses make informed decisions about inventory management, pricing, and marketing strategies. Supply Chain Efficiency AI is also transforming supply chain management in the retail and CPG industries.

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Maximizing the benefits of in-store shopper tracking

Shopper Motion

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. RFID tracking. Increased sales.

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8 Simple Tactics to Increase Market Basket Size

Wiser

Ensure your inventory management is working properly. The important part of a solid promotional strategy is to ensure that these sales events don’t cannibalize the revenue from your full-priced items. Offer Promotions. Sales promotions are another excellent way to increase market basket size. Reduce Out-of-Stocks.

Marketing 103
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Eye Candy: how “beautification” becomes the new retail currency.

Retail Focus

A comprehensive brand experience is promoted from the outside and into the physical space as well as other brand touchpoints. As much as brands experiment with pop-up store formats, concepts, or themes, they should resonate with consumers as much as they do with their identity.