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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. during the forecast period.

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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

CX initiatives are often led by marketing or operations teams without strong ties to financial outcomes, leading to underinvestment or disjointed execution. Pressure to hit short-term sales targets that often overshadows long-term experience investments. What leads them there: Pressure.

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JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

Inside Retail

JB Hi-Fi’s systems track browsing behaviour, purchase history, and even product interests to create tailored marketing campaigns. This single view of the customer is crucial for personalisation and targeted marketing. Analyse customer behaviour, identify trends, and measure the effectiveness of your marketing campaigns.

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How IoT Is Transforming Retail Spaces

365 Retail

The touch screen kiosks allow customers to locate stores and sales, and events information with ease. Furthermore, this technology gives casinos information about player preferences, allowing for more targeted marketing campaigns. IoT technology provides both improved gaming experiences and operational efficiency improvements.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

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Maximizing ROI: How Professional In-Store Marketing Boosts Retail Sales

CJ Retail Solutions

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase.

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Tech Meets Tradition: Innovative POS Marketing Strategies for Modern Retailers

CJ Retail Solutions

Data-driven marketing using POS systems helps understand and target customers. Integrating traditional and digital marketing creates a seamless shopping experience. Personalization and customization using POS data tailor marketing strategies.