Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Explore New Niches Micro-influencers have the unique benefit of reaching segments of a brand’s audience that they may not be aware of.

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Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. retailers all offer.

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Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

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Retail TouchPoints

DECEMBER 8, 2023

As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential. Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler.

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Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. This type of CTV measurement can provide reliable data as cookies begin to be deprecated.

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Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. TikTok Shop’s debut on Sept. 12, 2023 in the U.S.

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Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Retail TouchPoints

APRIL 25, 2024

“We’re excited to partner with Shopsense AI as its exclusive Spanish-language media partner, enhancing the overall viewing experience for our audience and providing an engaging opportunity for them to connect through big moments in music, sports and more,” said Donna Speciale, President of U.S.

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Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

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Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

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Retail TouchPoints

JANUARY 12, 2024

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

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Retail TouchPoints

SEPTEMBER 14, 2023

Meta advertisers now have access to tools providing new ways to optimize budgets for seasonal demand, the ability to target distinct audiences within the AI-powered Advantage+ shopping campaigns and expanded access to tools that help drive purchases directly on Facebook and Instagram. the UK, Canada and Australia this holiday season.

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Retail TouchPoints

AUGUST 16, 2023

See if Your Target Audience has Changed Prior to deciding on a rebrand of your small business, you need to also ask yourself who your target audience is. Understanding your target audience shouldn’t be a one-off process. That means you need to make sure you really want a rebrand in the first place.

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Retail TouchPoints

APRIL 18, 2024

Walmart Luminate Insights Activation will complement Walmart Connect’s existing audience targeting capabilities, allowing suppliers to zero in on category trends in order to develop more informed, data-driven media strategies. in a blog post.

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Retail TouchPoints

APRIL 19, 2023

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. A select group of CPG brands will participate in the initial beta program, with the solution slated to launch to the general market in the second half of 2023.

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Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

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Retail TouchPoints

NOVEMBER 3, 2023

Preis, her team and really the whole organization had no choice but to become digital-first, and this pandemic survival tactic actually helped them meet the audience expansion challenge as well. If incremental content can reach more audiences and they’re more engaged, you get efficiency over time.” The results have been impressive. “In

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Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

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Retail TouchPoints

JANUARY 29, 2024

LiveRamp’s growing collaboration with Planet Fitness underscores the exponential value of data in powering the network effect of partnerships,” said Jessica Shapiro, Chief Marketing Officer at LiveRamp in a statement. The new network aims to connect advertisers to Planet Fitness’ more than 18.5

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Retail TouchPoints

MARCH 26, 2024

In today’s dynamic marketing landscape, leveraging first-party data is paramount to success. Optimizing Retail Advertising with Zero-Party Data Retail marketers are continuously challenged to understand how well their products or services align with potential customer preferences. The question remains: where and how should they begin?

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Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. These are individuals or businesses with a significant (and loyal) following on the platform, who can help you promote your brand to a wider audience. With more than 1.3

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Retail TouchPoints

SEPTEMBER 21, 2022

With the rigid constraints of CBD marketing and advertising, paired with a highly coveted target audience, many brands have turned to new technologies such as computer vision and AI-powered image analysis software. Placing AI at the Center of CBD Visual Marketing. Personalization in CBD Imagery Draws in Consumers.

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Inside Retail

MAY 7, 2024

As marketers, we are caught in this dynamic, relying on platforms while increasingly losing control over our audience access and data. The ‘enshittification’ of platforms leads to less control, increases costs, and limits the ability to reach the right audiences. Simultaneously, the web has become more concentrated.

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Inside Retail

SEPTEMBER 7, 2023

per cent growth this year reaching a market value of $2.67 According to Research and Markets, the trend of social buying and shopping is expected to record “significant expansion” in coming years with the gross merchandise value of such transactions predicted to reach $5.17 The post Australia’s social commerce market tipped to top $2.67

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Retail TouchPoints

NOVEMBER 10, 2023

AI, Algorithms, and New Risks Google’s AI-based Performance Max (PMax) campaigns are capable of increasing marketing efficiency, but there are flaws with the AI that threat actors can exploit. While this continues, Google AI-based campaigns are holding retailers back instead of driving marketing efficiency as intended.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

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Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

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Retail TouchPoints

MARCH 6, 2024

That means being much more content-focused and more audience-focused.” We had to create a springboard and then design a toolkit for future-fit places — an array of back-end and front-end products as well as curating and operating markets and events, to rethinking the public realm as the new anchor to glue all of these environments together.”

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Retail TouchPoints

JANUARY 4, 2024

“Culture, communities and conversations live on TikTok and this offers brands an opportunity to deeply connect with their audiences,” said Sofia Hernandez, Global Head of Business Marketing at TikTok in a statement. The #TikTokFitness Powered by Peloton hub will be available in the U.S., UK and Canada. Launched in the U.S.

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Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

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Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. It can be a job in and of itself. Products that do well on TikTok tend to be fun, problem-solving and easy to create content with.

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Tokinomo

OCTOBER 10, 2023

The role of advertising and marketing has undergone a big transformation in retail. At the forefront of this evolution are Retail Media Networks, a dynamic and influential force shaping the way brands connect with their audiences.

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Inside Retail

DECEMBER 3, 2023

So are marketers. But they’re also trying to reach the right audience in an increasingly fragmented media landscape and face extra pressures on the right media spend in an impending cookie-less digital ecosystem. And even if you have first-party data, it’s hard to reach relevant audiences at scale.

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Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. Brands will now be able to make ad placements that target Dollar General customers in spaces including Facebook and Instagram News Feeds, Stories and Reels.

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