Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. We’re in a world where if merchants aren’t considering how to turn on an omni strategy, there’s going to be downstream problems later.” This year, it’s projected to reach 21.8% by 2024 — an astonishing 60% increase in half a decade. Access Now.

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Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position.

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Retail TouchPoints

OCTOBER 6, 2022

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. But despite the rush, retailers still have multiple opportunities to maximize both in-store sales and online conversions.

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Retail TouchPoints

OCTOBER 16, 2023

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. Additionally, these markets have different culinary preferences and even lifestyles that can and should influence pricing.

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Retail TouchPoints

SEPTEMBER 23, 2021

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

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Retail TouchPoints

SEPTEMBER 20, 2022

Retailers are approaching an uncertain holiday season with any number of questions on their mind: Will pent-up demand beat out shoppers’ inflation-driven caution? Here is a sneak peek at how these sessions will illuminate many of the major “pain points” and opportunities retailers need to be aware of to have a profitable Q4.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

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Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. What will it take to make this year a successful holiday shopping season in the most unorthodox of times? Will the market bounce back?

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Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. For brands, that makes it much more difficult to stand out.

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Retail TouchPoints

SEPTEMBER 29, 2020

States could extend sales tax holidays to encourage buying, or increase rates to recoup revenue,” said Olanday. Retailers seeking guidance as they look ahead to an uncertain Q4 will find plenty of solid, practical advice in the 2020 Retail Strategy and Planning series of webinars, now available on-demand. The Wayfair.

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Retail TouchPoints

MARCH 23, 2023

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. So to be able to have something that you control, that is your audience that has opted in to hear from you , is very different and inherently valuable.”

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Retail TouchPoints

FEBRUARY 1, 2024

The survey of 100 retail CFOs, representing companies with revenues ranging from $250 million to $3 billion or more , was conducted in October 2023 by Rabin Roberts Research , an independent market research firm, for BDO. Can Retailers Win a Pricing ‘Game of Chicken’? “We

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Retail TouchPoints

APRIL 8, 2022

These and other breakdowns along the complex global supply chain have caused shipping costs to soar and other expenses like warehousing, marketing and packaging to skyrocket as well. Experienced teams add value by optimizing processes and accelerating innovation. Product inventories have fallen to historic lows.

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Retail TouchPoints

AUGUST 30, 2023

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. What challenges are retailers facing and, most important of all, how are they addressing them?

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Retail TouchPoints

MARCH 16, 2023

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. Being scared doesn’t help anybody, it just means your competitor’s outdoing you.” But how can retail professionals separate the hype from reality?

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Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. embedded in your measurement, your optimization is, at best, ineffective and, at worst, actually counterproductive.

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Retail TouchPoints

SEPTEMBER 27, 2021

That’s why in today’s competitive ecommerce space, marketing and advertising executives are leading the charge on making their sites faster. Those are the high-level impacts, but each company that’s implemented a performance marketing approach has seen its own impact. When it comes to a retailer’s online presence, speed is essential.

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Retail TouchPoints

SEPTEMBER 22, 2022

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. Retail Leaders Remain Optimistic About Holidays Despite Headwinds. There’s also the hidden cost around omnichannel operations.

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Retail TouchPoints

SEPTEMBER 4, 2023

Don’t let integrations trip up your efforts to implement a truly customizable approach — there are less frustrating ways to achieve your composable commerce dreams. Give Your IT Team a Break with Low- and No-Code Options Excessive reliance on IT is one of the biggest issues feared by teams hoping to implement composable commerce.

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Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

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Retail TouchPoints

MAY 9, 2023

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Maximizing time through optimized product descriptions. Providing 24/7 customer service.

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Retail TouchPoints

SEPTEMBER 2, 2020

Although marketers have been uber-focused on planning, achieving success during the retail holiday season is going to look very different this year. Retailers are moving fast to ensure that each and every digital avenue to the customer is optimized. It is essential for senders to have an understanding of how MBPs see them.

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Wiser

NOVEMBER 20, 2023

The day after Thanksgiving has traditionally marked the start of the holiday shopping season and continues to be a significant event for the retail industry. The day after Thanksgiving has traditionally marked the start of the holiday shopping season and continues to be a significant event for the retail industry.

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Retail TouchPoints

JANUARY 4, 2023

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Another way to modernize product discovery is by enhancing how customers browse and search for products. which means companies need to have an eye for how their site is optimized for both desktops and smartphones.

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Retail TouchPoints

NOVEMBER 30, 2022

Fish markets, holiday fireworks stands and even old-timey salesmen during the early to mid-1900s all incorporated the mobile, temporary nature of pop-up shops into their sales models. At the same time, the experiences of retailers like Word Up Bookstore show how pop-ups can prove valuable for startup businesses.

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Retail TouchPoints

JUNE 28, 2022

Over a longer-term period, the Fetch Price Index Inflation Report: Record Breaking Grocery Prices Changing How Consumers Shop , which examined 375,000 shoppers’ habits over 195 million in-store and ecommerce purchases over 24 months , showed that consumers were purchasing fewer items, with a year-over-year decline in units per trip of 10.2%.

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Small Biz Trends

SEPTEMBER 7, 2022

The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. The holiday is now a commercialized season in which potential customers of all ages actively participate each year.

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Wiser

OCTOBER 24, 2022

Shopper spending habits are rarely the same for long and increasing prices during the holidays helps to capitalize on sales when they are happening more frequently. Shopper spending habits are rarely the same for long and increasing prices during the holidays helps to capitalize on sales when they are happening more frequently.

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Retail Focus

MARCH 6, 2024

With an ever-expanding market and many brands vying for attention, savvy shoppers understand the importance of hunting down sales to maximize savings without compromising quality. In the world of Mushroom Gummies , finding the best deals can be akin to discovering hidden treasures in a forest.

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Independent Retailer

NOVEMBER 28, 2022

With holiday shopping in full swing, returns are set to be another expensive problem for brands this year. According to a recent survey from Loop Returns, 31 percent of consumers are already expecting to return a few gifts this holiday season, whether it is items they intended to give to someone or gifts they have received.

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Inside Retail

NOVEMBER 16, 2023

Furthermore, one in two consumers surveyed said they would complete their holiday shopping entirely or mostly online this season and a further 32 per cent equally in-store or online. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success.

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Wiser

APRIL 10, 2023

As a retailer, getting shoppers into your store is the first big hurdle, but then comes an even more complex beast— getting them to make a purchase. One essential component of this is using the best retail assortment strategy for your store. These are all examples of an optimized assortment plan.

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Retail TouchPoints

JUNE 2, 2023

And Easter isn’t the only holiday to boost confectionery sales. plastic waste is being recycled, making it one of the most wasteful materials on the market. This further complicates how consumers can sustainably dispose of candy wrappers and packaged products. The confectionery industry continues to boom in the U.S. In the U.S.,

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Retail TouchPoints

SEPTEMBER 3, 2020

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. Many are looking to understand how they can improve the economics of their e-Commerce supply chain in order to meet evolving customer needs without compromising margins.

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Retail TouchPoints

DECEMBER 13, 2021

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion, one tactic that they will lean on to entice customers is buy now, pay later (BNPL). Shoppers in every age bracket are starting to experiment with this new way to pay.

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Retail TouchPoints

MARCH 9, 2023

ThredUp has quietly rolled out these changes in what CEO James Reinhart called “a meaty experiment” to optimize its unit economics by making “real-time adjustments to both the supply and demand sides of our business.” Reinhart said the company hopes to reach adjusted EBITDA break-even by the back half of 2023.

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Inside Retail

NOVEMBER 25, 2021

If you have hired infrequently over the last few years, you may not have fully felt or realised how acute the situation has become. But turn it into your ‘up time’ instead. It’s a simple math equation: fewer companies hiring increases your chances of securing talent. Why, might you ask? There are dual factors at play.

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