Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position.

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Marketing Returns Advertising Marketing Spend 307

Retail TouchPoints

OCTOBER 16, 2023

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. Additionally, these markets have different culinary preferences and even lifestyles that can and should influence pricing.

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Markdowns Promotions Merchant Services Marketing 307

Retail TouchPoints

SEPTEMBER 23, 2021

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

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Marketing Wholesale Advertising Consumer 281

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. What will it take to make this year a successful holiday shopping season in the most unorthodox of times? Will the market bounce back?

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Shopping Planning Marketing Advertising 263

Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. For brands, that makes it much more difficult to stand out.

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Retail TouchPoints

SEPTEMBER 29, 2020

States could extend sales tax holidays to encourage buying, or increase rates to recoup revenue,” said Olanday. Retailers seeking guidance as they look ahead to an uncertain Q4 will find plenty of solid, practical advice in the 2020 Retail Strategy and Planning series of webinars, now available on-demand. The Wayfair.

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Retail TouchPoints

FEBRUARY 1, 2024

The survey of 100 retail CFOs, representing companies with revenues ranging from $250 million to $3 billion or more , was conducted in October 2023 by Rabin Roberts Research , an independent market research firm, for BDO. Can Retailers Win a Pricing ‘Game of Chicken’? “We

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Management Planning Accounting Consumer 217

Retail TouchPoints

APRIL 8, 2022

These and other breakdowns along the complex global supply chain have caused shipping costs to soar and other expenses like warehousing, marketing and packaging to skyrocket as well. Experienced teams add value by optimizing processes and accelerating innovation. Product inventories have fallen to historic lows.

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Shipping Management Marketing Consumer 266

Retail TouchPoints

MARCH 16, 2023

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. Being scared doesn’t help anybody, it just means your competitor’s outdoing you.” But how can retail professionals separate the hype from reality?

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Merchant Services Visual Merchandising Advertising Management 317

Retail TouchPoints

SEPTEMBER 4, 2023

Don’t let integrations trip up your efforts to implement a truly customizable approach — there are less frustrating ways to achieve your composable commerce dreams. Give Your IT Team a Break with Low- and No-Code Options Excessive reliance on IT is one of the biggest issues feared by teams hoping to implement composable commerce.

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Payment Services Customer Experience Management Shopping 228

Retail TouchPoints

MAY 9, 2023

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Maximizing time through optimized product descriptions. Providing 24/7 customer service.

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Payment Services Inventory Management Marketing Checkout 258

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

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Payment Services Customer Experience Consumer Advertising 218

Retail TouchPoints

SEPTEMBER 2, 2020

Although marketers have been uber-focused on planning, achieving success during the retail holiday season is going to look very different this year. Retailers are moving fast to ensure that each and every digital avenue to the customer is optimized. It is essential for senders to have an understanding of how MBPs see them.

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Marketing Consumer Planning Returns 174

Wiser

NOVEMBER 20, 2023

The day after Thanksgiving has traditionally marked the start of the holiday shopping season and continues to be a significant event for the retail industry. The day after Thanksgiving has traditionally marked the start of the holiday shopping season and continues to be a significant event for the retail industry.

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Retail TouchPoints

JANUARY 4, 2023

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Another way to modernize product discovery is by enhancing how customers browse and search for products. which means companies need to have an eye for how their site is optimized for both desktops and smartphones.

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Comparison Shopping Consumer Shopping Customer Experience 252

Retail TouchPoints

JUNE 28, 2022

Over a longer-term period, the Fetch Price Index Inflation Report: Record Breaking Grocery Prices Changing How Consumers Shop , which examined 375,000 shoppers’ habits over 195 million in-store and ecommerce purchases over 24 months , showed that consumers were purchasing fewer items, with a year-over-year decline in units per trip of 10.2%.

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Consumer Promotions Comparison Shopping Shopping 270

Wiser

OCTOBER 24, 2022

Shopper spending habits are rarely the same for long and increasing prices during the holidays helps to capitalize on sales when they are happening more frequently. Shopper spending habits are rarely the same for long and increasing prices during the holidays helps to capitalize on sales when they are happening more frequently.

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Retail Focus

MARCH 6, 2024

With an ever-expanding market and many brands vying for attention, savvy shoppers understand the importance of hunting down sales to maximize savings without compromising quality. In the world of Mushroom Gummies , finding the best deals can be akin to discovering hidden treasures in a forest.

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Promotions Consumer ATS Shopping 130

Independent Retailer

NOVEMBER 28, 2022

With holiday shopping in full swing, returns are set to be another expensive problem for brands this year. According to a recent survey from Loop Returns, 31 percent of consumers are already expecting to return a few gifts this holiday season, whether it is items they intended to give to someone or gifts they have received.

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Returns Customer Retention Wholesale Fashion 85

Inside Retail

NOVEMBER 16, 2023

Furthermore, one in two consumers surveyed said they would complete their holiday shopping entirely or mostly online this season and a further 32 per cent equally in-store or online. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success.

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Promotions Planning Checkout Shopping 130

Wiser

APRIL 10, 2023

As a retailer, getting shoppers into your store is the first big hurdle, but then comes an even more complex beast— getting them to make a purchase. One essential component of this is using the best retail assortment strategy for your store. These are all examples of an optimized assortment plan.

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Retail TouchPoints

SEPTEMBER 3, 2020

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. Many are looking to understand how they can improve the economics of their e-Commerce supply chain in order to meet evolving customer needs without compromising margins.

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Returns Merchant Services Department Stores Shipping 328

Retail TouchPoints

DECEMBER 13, 2021

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion, one tactic that they will lean on to entice customers is buy now, pay later (BNPL). Shoppers in every age bracket are starting to experiment with this new way to pay.

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Retail TouchPoints

MARCH 9, 2023

ThredUp has quietly rolled out these changes in what CEO James Reinhart called “a meaty experiment” to optimize its unit economics by making “real-time adjustments to both the supply and demand sides of our business.” Reinhart said the company hopes to reach adjusted EBITDA break-even by the back half of 2023.

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Inside Retail

NOVEMBER 25, 2021

If you have hired infrequently over the last few years, you may not have fully felt or realised how acute the situation has become. But turn it into your ‘up time’ instead. It’s a simple math equation: fewer companies hiring increases your chances of securing talent. Why, might you ask? There are dual factors at play.

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Wiser

SEPTEMBER 5, 2023

Discounts have been a traditional marketing tactic for as long as commerce itself has existed. On the other hand, free shipping has emerged as a potent marketing strategy in the era of eCommerce. Excessive or frequent discounting might lead to a devaluation of your products or services, as customers might start to question the quality.

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CJ Retail Solutions

FEBRUARY 14, 2024

Introduction: In the world of retail, success isn’t just about having a great product—it’s about how you present it. With our expertise and innovative approach, we can help take your retail store to new heights. Our merchandising experts know how to strategically position products to maximise their visibility and appeal.

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Wiser

OCTOBER 11, 2022

One of the most important decisions you will make as a business is how to price your products. No matter what part of the retail industry you’re in, how you price your products will have a direct effect on the success of your business. How Should You Price Your Products? So, where do you start?

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Wiser

JUNE 5, 2023

It’s important to get it right, as any hiccups in the process can have serious consequences for your business. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. However, there are some parts of the process that every business will have in common.

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Retalon

MAY 10, 2024

So how do we do it? Step 1: Define your OTB budget scope. Before diving into the specifics of the budget, it’s crucial to establish a clear framework for where and how the budget will be allocated. Confirm how much of the business the budget will encompass. Set your budget review interval.

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V Count

DECEMBER 3, 2021

As we look forward to the 2021 holiday season, facility managers and retailers alike need to be ready and adjust to a changing retail landscape. Especially as the pandemic continues to impact us, the 2021 holiday shopping season could be unpredictable, and the need for accurate traffic data for brick and mortars remains as vital as ever.

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Retail TouchPoints

JULY 21, 2020

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

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Wiser

OCTOBER 26, 2021

Do you want your shoppers to spend more when they visit your stores? Here’s how you can get shoppers buying impulsively, both online and in-store. You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. How to Control Impulse Buys.

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Retail Smart Guys

NOVEMBER 3, 2023

It’s the art and science of ensuring that your store has the right products in the right quantities at the right time. In this blog post, we’ll explore the critical aspect of when to begin inventory planning and how it can significantly impact your retail success. Understanding supplier lead times is crucial.

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V Count

FEBRUARY 14, 2024

Airports, train stations, and shopping malls can be especially crowded during peak hours, major events, and holiday seasons. Airports, train stations, and shopping malls can be especially crowded during peak hours, major events, and holiday seasons. Of course, other factors, such as their size and purpose, also come into play.

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Retail TouchPoints

JULY 20, 2022

Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The best practices employed by the “leading-edge” and “innovative” brands quickly became the standards for every company to compete against.

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