Retail TouchPoints

JANUARY 4, 2023

This new form of DTC is built on and grows alongside a strong, vocal community of consumer advocates that engage in regular, reciprocal conversations with the brands they buy from. They’re using authenticity to fuel their product and marketing strategies, and growing from the bottom up using that intelligence.

Marketing 275

Marketing Consumer Accounting Social Commerce 275

Retail TouchPoints

DECEMBER 13, 2023

The longer a customer stays in the store, the more likely they are to make or increase the size of a purchase, and retailers have long used techniques like hosting events and offering food counters to entice extended visits. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory.

Consumer 292

Consumer Comparison Shopping Shopping Marketing 292

Retail TouchPoints

FEBRUARY 21, 2023

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025. Social commerce sales in the U.S. billion.

Social Commerce 212

Social Commerce Advertising Merchant Services Shopping 212

Retail TouchPoints

APRIL 6, 2022

Shopping center owners and operators have faced rapid shifts in the retail landscape over the last few years due, in part, to an increase in online shopping and the buy online, pick up in-store response to the COVID-19 pandemic. Brick-and-mortar retailers are increasingly implementing tech solutions in an effort to gather similar insights.

Shopping 265

Shopping Promotions Kiosk Location 265

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

Kiosk 295

Kiosk Marketing Grocer Consumer 295

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Loyalty Beyond the Price Tag In our hyper-connected world with increasing distractions, retailers and brands struggle with high acquisition costs.

Checkout 215

Checkout Shipping Customer Experience Point of Sale 215

Retail TouchPoints

FEBRUARY 9, 2024

Still, much of the conversation surrounding retail crime has focused on chain stores and other large businesses. If big box stores with significant resources at their disposal are struggling to implement effective security measures, how can local retailers hope to keep their locations safe? billion in 2022, up from $93.9

Loss Prevention 236

Loss Prevention Jewelry Customer Experience Management 236

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. An Increased Need for Understanding. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement.

Consumer 263

Consumer Marketing Accounting Brand Management 263

Retail TouchPoints

JULY 1, 2022

Digital marketers today love to talk about the customer journey. Nonetheless, “customer journey” feels quite right for how people have digitally shopped, and especially in the West. When marketers talk about reviews, experiences, advocacy and evangelism, they are not discussing how people buy chewing gum or a pack of spaghetti.

Advertising 260

Advertising Consumer Shipping Marketing 260

Retail TouchPoints

APRIL 4, 2023

But how does this more positive environment translate to tangible revenue, especially in a space where, as Ready so astutely noted, outrage has historically driven engagement and ad results? From the U.S. government to the general public, more people are closely scrutinizing the actions of social media giants. That is, until now.

Advertising 280

Advertising Consumer Marketing Shopping 280

Retail TouchPoints

MARCH 15, 2022

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. You Say Influencer, I Say Creator.

Marketing 266

Marketing Advertising Consumer Marketing Spend 266

Retail TouchPoints

SEPTEMBER 26, 2022

Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video. According to Coresight Research, 78% of companies surveyed for a recent report say that they’ve allocated “more than 10% of their total annual marketing budget to livestreaming campaigns.”

Consumer 253

Consumer Shopping Shipping Accounting 253

Retail TouchPoints

FEBRUARY 15, 2024

With this declaration, the CDC issued a clarion call for “individuals, governments, workplaces, health systems and community organizations” to confront this growing crisis by developing ways to increase personal connection. The question remains — how do we increase that positive impact?

Consumer 221

Consumer Customer Experience Shopping Marketing 221

Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. This is where Nicole Clay, one of the co-founders of Hue, a US-based video marketing platform, is working the change the system. billion in 2023 and is expected to grow to $15.34

Advertising 130

Advertising Marketing Beauty and Health Consumer 130

Retail TouchPoints

APRIL 25, 2023

On the B2B side, Merrell is using 3D and AR tech to sell their products via digital showrooms, prior to manufacturing and shipping, to increase speed to market, reduce costs and lower their carbon footprint. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology.

Drop-Shipping 240

Drop-Shipping Accessories Customer Experience Consumer 240

Retail TouchPoints

FEBRUARY 20, 2023

Let’s look at how a couple of other applications use similar digital signage applications for different goals. Research from customer engagement platform Braze found that retailers that excel in this area increase conversions and purchases per user by nearly a factor of nine and increase repeat buyer conversion by 38%.

Advertising 223

Advertising Sporting Goods Returns Inventory Management 223

Retail TouchPoints

OCTOBER 5, 2021

So how can brands give customers support in a way that fulfills their need for instant gratification, and also feels personal and tailored to them? So how can brands give customers support in a way that fulfills their need for instant gratification, and also feels personal and tailored to them?

Customer Experience 242

Customer Experience Consumer Fulfillment Shopping 242

Retail TouchPoints

SEPTEMBER 14, 2022

TikTok has since refuted those reports , with a company spokesperson telling Retail TouchPoints that “TikTok has not paused or delayed the rollout of TikTok Shop into any other markets in Europe, including Italy, France, Germany or Spain,” but that for the moment “the focus has been and remains on making TikTok Shop a success in the UK.”

Social Commerce 256

Social Commerce Shopping Advertising Consumer 256

Retail TouchPoints

AUGUST 25, 2023

This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible. So how does it all work? Every few decades, retail brands discover a new way to connect with consumers.

Consumer 235

Consumer Wholesale Marketing Returns 235

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 266

Marketing Promotions Advertising Comparison Shopping 266

Retail Bound

NOVEMBER 28, 2023

As the world becomes increasingly digital, product videos have become an essential tool for product manufacturers looking to increase their sales in retail. In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy.

Advertising 52

Advertising Marketing Shopping Consumer 52

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. Assess the data and reflect on your BFCM performance Learn how to report on core KPIs (key performance indicators) to understand your BFCM marketing performance.

Promotions 130

Promotions Marketing Planning Returns 130

Retail TouchPoints

JANUARY 13, 2023

The big question for brands and retailers is how to increase revenues and efficiency, decrease expenses and make every customer count. How to Maximize Your Top Line in 2023 . They ensure consumers are connected with the right products early on, ease the purchase process and lead to higher conversion (CVR).

Returns 261

Returns Consumer Inventory Management Customer Experience 261

Retail TouchPoints

MAY 26, 2021

Now, video tech has advanced far enough to offer the relevancy and connection that customers have come to expect. . Let’s Talk Facts: Personalized Videos Benefit your Marketing Strategies. 87% of businesses see video marketing as an asset worthy of investment. In just one video marketing push, N.E.W.

Marketing 169

Marketing Advertising Consumer Promotions 169

Retail TouchPoints

JULY 4, 2022

In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid. How Google Analytics 4 is Different from Universal Analytics.

Accounting 249

Accounting Boutique Marketing Planning 249

Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Moving from Influential to Instrumental.

Social Commerce 293

Social Commerce Shopping Advertising Marketing 293

Small Biz Trends

JUNE 29, 2023

Finding reliable and professional video production services for your business is important in today’s digital age. Whether you require captivating promotional videos or engaging corporate presentations, finding the right providers can greatly impact your brand’s success.

Payment Services 98

Payment Services Marketing Promotions Planning 98

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

Management 218

Management Advertising Marketing Accounting 218

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. festival in 2022 for proof.

Social Commerce 268

Social Commerce Consumer Marketing Shopping 268

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Image resolution enhancement in Google Product Studio. And yet 40% of product offers on Google today have just one image.

Merchant Services 280

Merchant Services Advertising Shopping Management 280

Retail TouchPoints

FEBRUARY 8, 2023

Meta’s CPM increased by 61% YoY , at an average of $17.60. The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. Prioritize content marketing. For example, Snapchat lost 25% of its shares due to a decline in ad spending. in Q1 of 2021. In fact, 42.7%

Advertising 232

Advertising Customer Retention Marketing Consumer 232

Inside Retail

DECEMBER 14, 2022

Furthermore, live video is becoming an integral part of the experience for buyers and sellers to digitally recreate a face-to-face purchase experience. Conversational commerce. On this app, sellers and buyers can have real-time conversations that cover product evaluation, selection and also payment steps. The TikTok revolution.

Social Commerce 130

Social Commerce Marketing Checkout Wholesale 130

Retail TouchPoints

MARCH 12, 2021

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for maximizing conversions and sales — but how do you motivate and cultivate these kinds of consumer advocacy? Here are seven key takeaways from this UGC-friendly group.

Consumer 155

Consumer Marketing Customer Experience ATS 155

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies.

Marketing 130

Marketing Advertising Consumer Returns 130

Small Biz Trends

JULY 13, 2022

TikTok has launched Follow Me , a multi-channel educational experience that is designed to help small businesses optimize the video sharing portal to drive maximum results. The program will serve as a resource for small businesses looking to get started with marketing campaigns on TikTok. TikTok and Small Business Marketing.

Accounting 116

Accounting Promotions Marketing Management 116