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“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes

Inside Retail

While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Can you be a home furnishings retailer without compelling 3D product visualization and customization? Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. .

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. Wayfair launched after it consolidated 250 individual websites selling home furnishings into a single brand called Wayfair.