For Online Impulse Buys, Personalization is the Sixth Sense
Retail TouchPoints
DECEMBER 2, 2020
With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Grocers and big box retailers are under more pressure to spur online impulse buying because foot traffic has slowed down during the pandemic. The point-of-sale remains a big opportunity for impulse buys.
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