For Online Impulse Buys, Personalization is the Sixth Sense
Retail TouchPoints
DECEMBER 2, 2020
Case in point: Return rates for online purchases are 15% to 40%, compared with 5% to 10% for in-store purchases. Consumers don’t have to think about transportation, parking, and other limitations like store hours; and Credit cards and virtual payments are like chips in a casino. Targeting consumers on social networking sites works.
Let's personalize your content