How China’s Missfresh Makes Rapid Grocery Delivery Pay
Retail TouchPoints
JUNE 6, 2022
As grocers around the world work furiously to meet consumers’ demand for delivery without breaking the bank, Chinese online grocer Missfresh looks to have a winning model. In China small local shops, known as “neighborhood retail,” are big business, generating 1.3 A Missfresh mini-warehouse, which operates as a dark store.
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