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Quick Guide on Seller Ratings in Google Ads

Store Growers

In Google Ads you can leverage those store reviews as seller ratings. What Are Google Seller Ratings? Seller ratings are a Google Ads ad extension you can use to showcase store reviews. Seller ratings are also the only ad extension that works with Google Shopping.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. million sellers or even Walmart’s nearly 69,000.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. This isn’t altruism on Google’s part though.

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

It is tempting to calculate the average return rate for each item and adjust conversion values accordingly, but that can be dangerous. To predict return rates, you need enough data to see a meaningful trend. Most ecommerce stores constantly change the product assortment, making product-level analysis of return rates unpredictable.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular. of active users aged 10 to 29.