Retail TouchPoints

SEPTEMBER 25, 2023

New integrations with Snap , commerce media platform Criteo and TikTok now join the roster of Shopify’s channel ad partners, which already include Meta , Google and Pinterest. The solution launched with Meta’s Facebook and Instagram and later expanded to include Google and Pinterest.

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Advertising Apparel Management ATS 243

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site.

Advertising 255

Advertising Consumer Marketing Customer Experience 255

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. These stats highlight a major shift in the online advertising landscape and underline the importance of including social media advertising in online retailers’ ecommerce strategy.

Social Commerce 294

Social Commerce Beauty and Health Advertising Merchant Services 294

Retail TouchPoints

MAY 5, 2022

Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise across the ecommerce advertising landscape on Amazon , Instacart, Google and Walmart.

Advertising 234

Advertising Management ATS Marketing 234

Retail TouchPoints

NOVEMBER 5, 2020

The company’s solutions are designed to optimize product and service go-to-market strategies and online advertising. Retailers can also use Channable to generate and optimize Google Text Ads (Google AdWords) and Microsoft Advertising (Bing Ads) text ads and shopping campaigns.

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Management Advertising Marketing Shopping 264

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Advertising 248

Advertising Apparel Consumer Marketing 248

Store Growers

MAY 2, 2019

In theory Google Ads is great. You create ads that bring you tons of wallet-out buyers to your online store. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads. In this article, I’ll show you how to think more strategically about Google Ads.

Advertising 37

Advertising Shopping Accounting Outdoor 37

Retail Focus

JUNE 26, 2023

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. How much earned content you have is how Google values you. It’s a faff but a necessary one.

Marketing 246

Marketing Consumer Returns Planning 246

Retail TouchPoints

FEBRUARY 8, 2023

For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, the music streaming platform, fears a softening in ads sales. Meta recorded a 1% drop in ad revenue for the first time in history related to shrinking ad budgets. The current ad prices are double what they used to be.

Advertising 241

Advertising Customer Retention Marketing Consumer 241

Retail TouchPoints

NOVEMBER 28, 2023

In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X more likely to purchase the product from a sponsored display or search ad versus those who saw the sponsored display or search ads alone. Diversify your approach so you don’t wear out your audience with ad fatigue.

Social Commerce 235

Social Commerce Advertising Marketing Consumer 235

Retail TouchPoints

APRIL 19, 2022

So I regularly help customers identify and fight a hidden drag on their growth: ad fraud. The latter is among their largest costs — because of ad fraud. Ad fraud is any online advertisement cost you pay for a non-targeted buyer. This isn’t always ad fraud: It can also be the content itself or a slow page load.

Advertising 266

Advertising Marketing Location Planning 266

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings.

Advertising 266

Advertising Promotions Consumer Customer Experience 266

Retail TouchPoints

JUNE 12, 2020

In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.

Shopping 244

Shopping Advertising Consumer Returns 244

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

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Marketing Advertising Consumer Shipping 300

Retail TouchPoints

AUGUST 22, 2023

In fact, Amazon has officially surpassed Google as the top place where U.S. Kiri Masters, Head of Retail Marketplace Strategy at Acadia , said in an interview with Retail TouchPoints that an increasing number of marketplaces also have brand-building capabilities. consumers begin their product searches, according to Jungle Scout.

Advertising 225

Advertising Fulfillment Consumer Promotions 225

Retail TouchPoints

OCTOBER 10, 2022

Integrating CTV advertising into a digital marketing strategy may feel radically revolutionary, especially for smaller retail companies, but it’s really not. Major platforms such as Meta and Google offered last-click attribution as a default solution for campaign measurement. The answer is literally right in front of us in 110M U.S.

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Marketing Advertising Retail Marketing Consumer 281

Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

Marketing 205

Marketing Beauty and Health Sporting Goods Advertising 205

Retail TouchPoints

MAY 5, 2023

Forecasts predict retail media ad spend will grow to $61.15 This is your ad revenue. You should be able to launch custom ad units that fit your site design. And these should be server-side ads, leading to lower latency and faster site experience. Leverage that data to show the right promotions and ads to the right users.

Advertising 265

Advertising Promotions Marketing ATS 265

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions. “The

Advertising 239

Advertising Promotions Consumer Returns 239

Retail TouchPoints

JULY 10, 2020

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. The way retailers are combating Amazon on the Google Ads platform goes back to the fact that all traffic is not created equal,” said Farrell.

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ATS Drop-Shipping Advertising Shopping 193

Retail TouchPoints

JULY 23, 2021

Create cost-effective advertising campaigns with Google Ads. Google recently published a study stating that automation helped create more relevant ads for users. Google estimates that the purchase intent increases 15% due to tailored ad content, compared with the ads with basic personalization.

Fashion 264

Fashion Advertising Shopping Consumer 264

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? Let’s see how Discovery ads differ from Display ads.

Advertising 68

Advertising Accounting Location Promotions 68

Retail TouchPoints

MAY 1, 2023

Forecasts predict retail media ad spend will grow to $61.15 This is your ad revenue. You should be able to launch custom ad units that fit your site design. And these should be server-side ads, leading to lower latency and faster site experience. Leverage that data to show the right promotions and ads to the right users.

Advertising 228

Advertising Promotions Marketing ATS 228

Wiser

NOVEMBER 1, 2023

Though this scenario might seem like a loss on the surface, in reality it opens the door to an effective strategy known as remarketing. This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Small Biz Trends

NOVEMBER 26, 2022

Google’s search, analytics, and advertising platforms are among the most popular in this realm. Learn About the Google Search Landscape. Google search is one of the most important online tools for any business. Google search is one of the most important online tools for any business. Improve Your Digital Ad Results.

Advertising 105

Advertising Marketing Accounting Planning 105

Retail TouchPoints

JANUARY 11, 2024

In new research that Google Cloud led in the U.S. At Google Cloud, we’re betting that in 2024 retailers will see the greatest impact for generative AI in five specific areas: 1. Amy Eschliman is Managing Director, Strategic Consumer Industries, Retail at Google Cloud , responsible for shaping our Americas Retail solution strategy.

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Management Customer Experience Consumer Marketing 247

Retail TouchPoints

NOVEMBER 10, 2022

It’s crucial for brands to understand spending on search with retail media networks versus Google or Facebook. No one is shopping for milk on Google — they are on kroger.com or another RMN, but the metrics for each are so different it’s hard for any CMO to compare. You have to use a different lens.

Consumer 305

Consumer Advertising Shrinkage Planning 305

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ Challenge #2: You advertise too much to existing customers The hottest topic nowadays is new customer acquisition strategies and growing the total number of new customers rather than sales from any customer.

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Returns Advertising Marketing Accounting 215

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Consumer demand for greater privacy is already posing challenges, but there also are new opportunities such as reducing the space between ad and purchase.

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Advertising Returns Social Commerce Marketing 234

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Prior to Rokt he worked at Affirm and Stripe, and spent 15 years at Google growing and scaling the large customer sales teams in the U.S.

Checkout 250

Checkout Customer Experience Consumer Shopping 250

Retail TouchPoints

JULY 21, 2020

Doing nothing is not an option, so here are six considerations for building an effective search strategy to help you get through the crisis and come out stronger. Retailers need to be tracking their onsite activity and interest, as well as using tools such as Google trends to keep tabs on what’s trending in their sector.

Merchant Services 188

Merchant Services Sporting Goods Accounting Shopping 188

Retail TouchPoints

JULY 21, 2022

Prior to joining Etsy, Patel Goyal focused on strategy and business development at Viacom and (RED). Daniel previously held roles at Google in sales engineering and at other companies has worked in consulting and software development. At General Atlantic Partners she was a growth equity investor in technology businesses.

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Advertising Promotions Management Fashion 308

Inside Retail

FEBRUARY 27, 2023

This strategy has led to significant revenue growth, and could be the way forward for brands operating in a similar space, the business’ founder and CEO Miranda Gillespie told Inside Retail. Previously, we solely had a digital focus around Google and social media.

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Fashion Marketing Location Accounting 130

Retail TouchPoints

JUNE 13, 2023

Note: These findings are excerpted from Inflow’s annual eCommerce Best in Class Report , which reviews 150 data points across 10 top ecommerce websites to identify emerging trends, legacy features and conversion strategies trending downward in 2023. Read more about our research methodology here.

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Payment Services Shipping Boutique Promotions 313

Retail TouchPoints

DECEMBER 20, 2021

According to research conducted by The Harris Poll, commissioned by Google Cloud, “search abandonment,” when purchase intent is not converted due to inadequate search results, costs retailers more than $300 billion a year. Search provides a unified view and helps retailers bridge an omnichannel experience. Sustainability Matters.

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Consumer Shopping Accessories Promotions 353

Inside Retail

OCTOBER 29, 2023

Generative AI will be Amazon’s secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and allowing merchants to produce promotions quickly. I think both of those are real advantages in our advertising area right now,” Jassy said.

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Advertising Shipping Promotions Marketing 130

Retail TouchPoints

AUGUST 17, 2022

In this piece, I’ll walk you through eight key ecommerce automation areas and strategies and will share expert tips that can and already do drive sustainable and profitable growth for companies of all sizes from all around the world, and I’ll explain why automating those bits of an ecommerce process matters. Advertising.

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Payment Services Advertising Returns Checkout 363