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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Think Local Local inventory ads allow brands to display information about products — stock levels, store opening times and directions — to shoppers in their local area. The ad format is designed to bring local shoppers into stores by showing them that the shop has items they’re looking for, ready to purchase and pick up nearby.

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

For example, we can now generate 3D images from a handful of 2D images. People engage with 3D images 50% more than static ones [2]. Shoppers can see trusted store badges when browsing on Google to help them feel more confident in who they’re buying from. I personally love sneakers. I’m grateful to be along for the ride.

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AI Steps into the Retail Arena

Retail TouchPoints

In new research that Google Cloud led in the U.S. At Google Cloud, we’re betting that in 2024 retailers will see the greatest impact for generative AI in five specific areas: 1. Amy Eschliman is Managing Director, Strategic Consumer Industries, Retail at Google Cloud , responsible for shaping our Americas Retail solution strategy.

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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

In this age of digital transformation, it’s imperative that marketers have some sort of framework for generating visual assets for their brand, be it through an internal creative team or by tapping into the extensive network of influencers that are ready and available to post quality content for a price.

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Which Google Ads Recommendations Can You Trust?

Store Growers

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Quick Guide on Seller Ratings in Google Ads

Store Growers

In Google Ads you can leverage those store reviews as seller ratings. What Are Google Seller Ratings? Seller ratings are a Google Ads ad extension you can use to showcase store reviews. Here is what a Seller Ratings looks like on Google Ads: Example of a Search Ad from Amazon with seller ratings.

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? There are a few exceptions to this, though.