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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Why Digital Pure-Play is the Only Way The up-and-coming shoppers of these eight countries are already digital experts, and that definitely applies to how they like to shop. Traditionally, retailers use social media to generate buzz while reserving the actual purchase experience to stores or their own digital storefronts.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Panelists shared insights from the Salesforce Shopping Index , which collected responses from more than one billion consumers worldwide, and the annual Sixth Edition: State of Marketing Report , which was released this May. Given the proliferation of shopping platforms, retail marketers are striving to make the checkout experience easy. “We’re

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale.

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