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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Just as with finding the right content strategy, setting up the company’s TikTok Shop was a process of trial and error: “There was some blood, sweat and even a few tears behind getting set up and figuring it out, but once we did, we were off to the races,” recalled Parkhurst. “We

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

In the wake of COVID-19, returns are receiving serious (and necessary) attention for several key reasons: Retailers are spending more processing returns in stores. Whatever solutions are employed will add cost to a returns process that already cuts into profit margins. But despite representing $309 billion in lost sales for U.S.

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5 Ways To Rein In Costly Online Returns

Retail TouchPoints

The good news is that retailers can make a number of adjustments both to reduce return rates and to make the overall process more streamlined and less costly. These locations include physical stores that take in returns for other retail brands, as well as office buildings, post offices and shipping company stores, kiosks and more.

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