Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?
Retail TouchPoints
JULY 22, 2022
Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.
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