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This means that marketingspend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.
Artificial intelligence (AI) is transforming industries at a rapid pace, from healthcare to finance and logistics. Additionally, AI can segment customers by purchasing behaviour to offer discounts or promotions that are more likely to convert, making marketingspend far more efficient.
In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Such are ways we implement to help educated users on how to manage their finances better,” he explained.
Understanding Consumer Confidence in 2025 The Role of Consumer Confidence Consumer confidence measures the publics optimism regarding personal finances and the broader economy. It encompasses expectations for job stability, wage growth, and inflationfactors that directly influence discretionary spending on big-ticket items like furniture.
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