Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation
Retail TouchPoints
NOVEMBER 29, 2023
Malls were once the nucleus of “shopping culture.” But many shopping malls have endured an identity crisis. The key is to think beyond direct brand alignment within a shopping mall or center. Librarians were the age-old, quite static and inflexible owners that collected rent, rented shops and cleaned spaces,” Ibrahim explained.
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