article thumbnail

Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

Traditionally, small businesses have struggled to break into a retail market dominated by global brands and manufacturers, lacking the marketing strength to become a cross-border retailer on their own.

Shipping 130
article thumbnail

Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Mid-size brands that are still developing industry footings should embrace off-price partnerships as well.

article thumbnail

Roundtable: The search for better search

Retail Gazette

Shoppers can shop from anywhere and organic search is still a massive driver of traffic – accounting for 76% – but things are changing. The ability to literally find anything at any time online has seen big brands that once dominated markets lose market share to a very long tail of challenger and niche product brands.