Tapping into Temu: Why American Gen Zs love the Chinese app
Inside Retail
MAY 31, 2023
Through Pinduoduo’s proprietary supply-chain resources, Temu is also able to replicate its success and profitable model by slashing intermediary costs, connecting consumers with high-quality manufacturers at competitive prices and amassing high sales volumes. More than half of its followers are Gen Z consumers who prioritise low-cost goods.
Let's personalize your content