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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

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JCPenney Partners with Forever 21 to Woo Gen Z

VMS

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”.

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SPARC Group Completes Eddie Bauer Acquisition

VMS

Authentic Brands Group (New York), owner of fast fashion brand Forever 21, and SPARC Group (Lindhurst, N.J.) have completed their acquisition of outdoor retailer Eddie Bauer, according to Fashion United. The post SPARC Group Completes Eddie Bauer Acquisition appeared first on Visual Merchandising and Store Design.

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Reseller Sellply Expands in Europe

VMS

Fast fashion brand H&M (Stockholm), owner of second-hand retailer Sellply, said it will open 20 more locations in Europe, according to Business of Fashion. Demand in our new markets is growing rapidly,” said Head of Expansion Gustav Wessman. The first Sellply store was launched in 2014 in Sweden.

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Winnie Park Named CEO of Forever 21

VMS

Fast fashion retailer Forever 21 (Los Angeles) has named Winnie Park as CEO, effective immediately, according to a press release. The post Winnie Park Named CEO of Forever 21 appeared first on Visual Merchandising and Store Design. She joins the brand from Paper Source, where she was CEO for the past six years.

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At What Goes Around Comes Around, Store Designs Reflect Founders’ Passion for Luxury Vintage Resale

Retail TouchPoints

The business partners, who started as college friends, have weathered challenges including the rise of fast fashion, the advent of online consignment resale and major economic downturns, but now they’re enjoying the resurgence in love for preowned goods as the resale category grows. Expanding Into the L.A.

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