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How Data Analytics is Saving the Fashion Industry (2020)

Retalon

In today’s landscape, when a new fashion retail trend latches on, companies need to have the ability to make the right decisions quickly. Retailers have found that machine learning and predictive analytics is a game changer which is leaving slow to adapt competitors far behind. Fashion Retail’s Unique Challenges.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Farfetch claims it is the largest digital marketplace for luxury fashion. If you are curious about how Farfetch is disrupting luxury retail then consider these six factors. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image.

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Skims’ Strategy - 10 Reasons Kim Kardashian’s Brand Took Off

Indigo 9 Digital

From Skims’ focus on inclusivity, to partnering with brands like Fendi, to creating a fashion brand that elevates the look of your everyday basic apparel it’s clear that Kardashian’s years of experience in the fashion industry paid off when she created this brand. Brands are successful for a reason. Do you like this content?

Apparel 96