Remove Fashion Remove Fast Fashion Remove Promotions Remove Target Market
article thumbnail

Jeans for the greater good: Outland Denim

Inside Retail

Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. Core market Outland Denim’s target market is women aged 25-45. Melbourne is the biggest market for Outland Denim’s products, followed by Sydney and then Queensland. he continued.

Wholesale 130
article thumbnail

How to Build a Better Retail Assortment Strategy

Wiser

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

article thumbnail

11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Do you like this content?