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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Picture this: a traveler seeking a hotel near a lake for a specific activity.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Global ecommerce sales are projected to exceed $7 trillion by 2025. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

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Understanding eCommerce Business Models: A Guide

Wiser

This guide aims to delve into the intricacies of various eCommerce business models, shedding light on their pros and cons. It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted.

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Mirakl Rakes in $555M in New Funding as Online Marketplaces Boom

Retail TouchPoints

Enterprise marketplace SaaS platform Mirakl , which powers the third-party marketplaces of some of the world’s top retailers, including The Kroger Co. Chewy has taken a different a different approach, and is using the marketplace model to extend its business into the B2B space with a pharmacy service targeted to veterinarians.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

Underpinning the success of the microbrand has been the ability to offer a flexible, personalized and seamless purchasing experience — something that enterprise brands strive to achieve but aren’t always successful at, due to their naturally larger, more complex operations. The Unboxing Experience. online order delivery ? —

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Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

reported ecommerce fraud and loss as a growing concern, while 48.5% If this data wasn’t shocking enough, the same report also explained that 78% of retailers don’t count ecommerce loss when calculating shrink. of retailers believe external theft unrelated to ORC was more of a priority in 2023 than 2022. Similarly, 57.8%