From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Retail TouchPoints
DECEMBER 2, 2024
What were previously unwanted and undesirable items dumped at a thrift store have become valued as pre-loved items, full of potential for their next owner. However, as competition grows with new entrants joining the market, brand differentiation will need to increase further among the main players.
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