How to Create Winning Black Friday Promotions


Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.

How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?


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Trending Sources

Review of Bagermtnco's Soft Suede Italian Leather Baby Shoes

Hello Small Shop

Here at HSS we literally cannot get over how freaking cute these baby Mocs are from Badger Co ! Badger Co. specializes in creating beautiful soft sole shoes for small feet.

The Rise of In-Store Technology


Today, people can satisfy their shopping needs from the comfort of their homes through their mobile device or tablet. What does that mean for retailers with brick-and-mortar stores? Retailers must rethink the role of their stores and motivate consumers to visit through intriguing experiences.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Retail Innovations Blog Series: Trend #4: Responsibility

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends! This series is … Continue reading → retail Retail Innovations


Fall Tips for Tenants

Broad Reach Retail

Did you know that 52% of Small Business Owners post on Social Media daily while 77% of Americans have Social Media accounts. In this issue of our Fall Tips for Tenants, we address the importance of: WHY small businesses need to be active on social media.

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How pharma marketers can effectively manage a multi-product marketing plan

Cross Cap

In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies can no longer afford to have a purely transactional relationship with their consumers.

Comment on Ecommerce Product Photography Guide: How to Take Pictures That Attract and Convert Customers by Adam Nill

Vend Hq

I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information


E-commerce delivery platform leader MetaPack bought by Stamps.com

Retail Technology Review

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million. Internet Retailing

3 Types of Data Stories to Help You Nail Your Category Review


In the retail world, there is no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your product’s worth to the retailer in order to keep your product in their store. As daunting as it might sound, a category review doesn’t have to feel like a trip to the principal’s office. The smartest brands use their reviews to actually improve their position in the store.


How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Actionable Insights: How to Take the Next Step with Your Data


Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights? This is something that we think about a lot. We’re constantly in search of better solutions to not just provide data but illustrate a clear path forward. Here is what we’ve learned about how to ensure you can take the next step with your data toward actionable insights.

How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. I had tried to give some tips, but now her Google Merchant account got suspended. To fix that, we had to dig a little bit deeper.

Review of Rubydothandmade's Gray & White Bib

Hello Small Shop

How freaking cute is this gray and white bib from @rubydothandmade? Kerina, is the creator behind @rubydothandmade an specializes in hand making luxuriously soft, stylish and absorbent baby items.

Digital Shopping Carts


Powerful Conversion Tools. It’s not a secret that the customer purchasing model is non-linear. Even if you are a home furnishings retailer that converts most of your revenue in your physical stores, your website plays a critical role in driving store traffic.

Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Innovations Blog Series: Trend #3: Emotional Retail

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends! This series is … Continue reading → retail


Hello world!

Retail Smart Guys

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Retailing Uncategorized


Join Us at Doing Business in Bentonville! | Thursday, July 19, 2018

Shilo Next

We have guest tickets available! If you are interested in attending contact us at info@shilohnext.com! Join us for breakfast and learn from industry professionals about structuring your team to meet Walmart’s current and future business needs!

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How Brick-and-Mortar Stores Can Enhance Customer Experience to Compete Against Online Retailers

Cross Cap

A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store.

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Join us on Sept. 13 at 9:30 am PT as Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss the virtual selling practices that every company should adopt, and how to succeed at selling in a hybrid world.

Comment on 9 St. Patrick’s Day Promotion and Marketing Ideas for Retailers by Peter Smith

Vend Hq

Hey guys, want to see the St. Patrick’s Festival. Use the link to check the live location in the Exploro app. It’s amazing. The festival celebrates the national holiday with a global impact.

Leaders in Logistics: Post & Parcel Europe 2019

Retail Technology Review

Comprising two forums, the Innovation in Operations day and the two-day Post & Parcel Europe Summit, this event offers the actionable insight you need to survive in the evolving world of delivery. Exhibitions and Events Internet Retailing Retail Supply Chain


Balancing Inventory Between Your Website and Brick and Mortar Store


Guest Post from Lisa C. Dunn at TechnologyAdvice. Most business owners today who sell products understand the notion of inventory management and how it can affect their bottom line. For example, poor inventory management can result in an excess of unwanted goods or unavailability of items often in high-demand. For those stores that practice smart inventory management , product turnover can increase. What does this mean?

Entering Whole Foods: How Emerging Brands Capture Shopper Attention


Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars. These emerging brands have an uphill battle as they look to establish a foothold in the consumer packaged goods space.

Sustainability at Retail

As part of a global Sustainability at Retail initiative, Shop! worked collaboratively with its global affiliates to address critical environmental issues, outlined in this white paper.

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it works for you by testing it. In this article, I’ll share 11 Google Shopping case studies from large and small businesses.

2019 tech predictions from Jamf CEO

Jamf on Retail

How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions


Building Engaging Content

Grey Suit Retail

What catches people’s attention? What drives them to act? And how can you present information or ideas to people in the most effective way possible? In the e-commerce world, knowing how to deliver ideas to your market will be the difference between your marketing success or shortcoming.

Retail Innovations Blog Series: Trend #2: Interaction

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends! This series is … Continue reading → retail


The ONE tool the best retailers use!

Retail Smart Guys

I’m writing you in the middle of Black Friday weekend, because there is something you should know, and it’s this. My average customer is up 10.3% in year to date sales, and is doing it with 13% less inventory. That means that they have more cash in the bank. It means they are able to raise the capital to compete against Amazon and other internet sites, as well as any other competitors who could be trying to steal market share.

Why Choose Shiloh? | Shiloh Technologies

Shilo Next

Shiloh Technologies is a company that specializes in maximizing the value of data using cutting-edge technology and deriving meaningful information at the enterprise level.

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How Marketing SaaS Startups Disrupt Business Operations

Cross Cap

This is an excerpt from the Venturi-group podcast on Innovative Approach to Leadership and Management with Tom Magnifico – VP of Engineering and Professional Services, CrossCap. More and more millennials and young professionals turn to startups. To some of them being at a startup means having a pool in the middle of the office and other perks, to others – it’s the growth aspect, a way to jump-start their career and really expand the professional knowledge base.

Comment on 11 Mother’s Day Ideas to Implement in Your Retail Business by Ratan Lal

Vend Hq

I am really enjoying reading your well-written articles. Thanks for sharing this. Mothers Day Messages. Mothers Day 2018 Images. Happy Mothers Day Images HD. Mothers Day Images


BigCommerce gives brands full control of ecommerce checkout experience with new Checkout SDK

Retail Technology Review

BigCommerce, the ecommerce platform for fast-growing and established brands, has launched its Checkout JS Software Development Kit(Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce's Checkout APIs. Internet Retailing

New CCO Janey Whiteside prepares Walmart for the future

Fierce Retail

New CCO Janey Whiteside prepares Walmart for the future. jrenfrow. Mon, 07/09/2018 - 11:23