2018

How Buy One, Get One Can Improve Your Sales

Wiser

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately. To help you boost sales and profits, we broke down how and why BOGO works. BOGO: Free or Percent Off?

How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. I had tried to give some tips, but now her Google Merchant account got suspended. To fix that, we had to dig a little bit deeper.

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Retail Innovations Blog Series: Trend #4: Responsibility

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends! This series is … Continue reading → retail Retail Innovations

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Going Beyond the Retail Space: What Suppliers Need to Know in the ‘Age of Privacy’

Shilo Next

Every successful brand has one universal trait in common: great customer engagement. And while every good marketing plan includes a variety of strategies, suppliers are increasingly aware that in today’s world, online engagement is a critical part of the mix.

How pharma marketers can effectively manage a multi-product marketing plan

Cross Cap

In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies can no longer afford to have a purely transactional relationship with their consumers.

3 Types of Data Stories to Help You Nail Your Category Review

RepslyBlog

In the retail world, there is no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your product’s worth to the retailer in order to keep your product in their store. As daunting as it might sound, a category review doesn’t have to feel like a trip to the principal’s office. The smartest brands use their reviews to actually improve their position in the store.

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The ONE tool the best retailers use!

Retail Smart Guys

I’m writing you in the middle of Black Friday weekend, because there is something you should know, and it’s this. My average customer is up 10.3% in year to date sales, and is doing it with 13% less inventory. That means that they have more cash in the bank. It means they are able to raise the capital to compete against Amazon and other internet sites, as well as any other competitors who could be trying to steal market share.

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Comment on 11 Mother’s Day Ideas to Implement in Your Retail Business by Ratan Lal

Vend Hq

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2019 tech predictions from Jamf CEO

Jamf on Retail

How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions

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Review of Bagermtnco's Soft Suede Italian Leather Baby Shoes

Hello Small Shop

Here at HSS we literally cannot get over how freaking cute these baby Mocs are from Badger Co ! Badger Co. specializes in creating beautiful soft sole shoes for small feet.

How Digital Research Leads to Shopping Insights

Wiser

In a world of immediacy, how can research be everywhere at once? Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with just over 90 percent of purchases still being made in-store. Brands and retailers need to live up to the new expectations affixed to the in-store experience.

How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?

Retail Innovations Blog Series: Trend #3: Emotional Retail

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends! This series is … Continue reading → retail

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Join Us at Doing Business in Bentonville! | Thursday, July 19, 2018

Shilo Next

We have guest tickets available! If you are interested in attending contact us at info@shilohnext.com! Join us for breakfast and learn from industry professionals about structuring your team to meet Walmart’s current and future business needs!

ATS 52

How Brick-and-Mortar Stores Can Enhance Customer Experience to Compete Against Online Retailers

Cross Cap

A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store.

Building Engaging Content

Grey Suit Retail

What catches people’s attention? What drives them to act? And how can you present information or ideas to people in the most effective way possible? In the e-commerce world, knowing how to deliver ideas to your market will be the difference between your marketing success or shortcoming.

New CCO Janey Whiteside prepares Walmart for the future

Fierce Retail

New CCO Janey Whiteside prepares Walmart for the future. jrenfrow. Mon, 07/09/2018 - 11:23

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E-commerce delivery platform leader MetaPack bought by Stamps.com

Retail Technology Review

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million. Internet Retailing

Comment on 9 St. Patrick’s Day Promotion and Marketing Ideas for Retailers by Peter Smith

Vend Hq

Hey guys, want to see the St. Patrick’s Festival. Use the link to check the live location in the Exploro app. It’s amazing. The festival celebrates the national holiday with a global impact.

2019 tech predictions from Jamf CEO

Jamf on Retail

How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions

52

Review of Rubydothandmade's Gray & White Bib

Hello Small Shop

How freaking cute is this gray and white bib from @rubydothandmade? Kerina, is the creator behind @rubydothandmade an specializes in hand making luxuriously soft, stylish and absorbent baby items.

“Retail is Retail”: Redefining the Sale

Wiser

There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year. However what they don’t see is that 43 percent of retailers are planning to increase their in-store locations before the end of 2018, according to the National Retail Federation (NRF) and Forrester.

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it works for you by testing it. In this article, I’ll share 11 Google Shopping case studies from large and small businesses.

Retail Innovations Blog Series: Trend #2: Interaction

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends! This series is … Continue reading → retail

52

Why Choose Shiloh? | Shiloh Technologies

Shilo Next

Shiloh Technologies is a company that specializes in maximizing the value of data using cutting-edge technology and deriving meaningful information at the enterprise level.

ATS 52

How Marketing SaaS Startups Disrupt Business Operations

Cross Cap

This is an excerpt from the Venturi-group podcast on Innovative Approach to Leadership and Management with Tom Magnifico – VP of Engineering and Professional Services, CrossCap. More and more millennials and young professionals turn to startups. To some of them being at a startup means having a pool in the middle of the office and other perks, to others – it’s the growth aspect, a way to jump-start their career and really expand the professional knowledge base.

Ideal Keywords and Effective Advertising: A How-To

Grey Suit Retail

When operating a business online, being found is not as straightforward as finding a physical business location.

Retail Roundup—Costco changes menu; Alibaba, Guess open store

Fierce Retail

Retail Roundup—Costco changes menu; Alibaba, Guess open store. jrenfrow. Mon, 07/09/2018 - 11:48

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Guide for Retail Forecasting and Replenishment Solutions

Retalon

The rapid expansion of unified commerce is forcing retailers to accelerate the maturity of their demand planning. Fortunately, the advancements of technology provider capabilities can help retailers. Retail supply chain leaders who recognize the importance of planning can use this research to benefit their search for forecasting and replenishment solutions from providers such as Retalon. In this report: Market Definition. Market Description. Market Direction. Market Analysis.

Comment on 25 Retail News Websites to Help You Keep Up with Industry Updates and Best Practices by Mudasser Akram

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Introducing Jamf Setup and Jamf Reset

Jamf on Retail

Learn the what, why and how of Jamf Setup and Jamf Reset — two new apps that power shared-use devices for any workflow

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Leaders in Logistics: Post & Parcel Europe 2019

Retail Technology Review

Comprising two forums, the Innovation in Operations day and the two-day Post & Parcel Europe Summit, this event offers the actionable insight you need to survive in the evolving world of delivery. Exhibitions and Events Internet Retailing Retail Supply Chain

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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.

How To Do Keyword Research For Google Adwords

Store Growers

lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer. I’ve been guilty of this myself. I’ve delivered keyword research reports to clients and failed to help them to take action based on the findings.

The Changing Role of the Store

Retail Eye

We all know bricks-and-mortar is not dead. However, as the online channel advances and evolves, so too must the physical … Continue reading → retail brick-and-mortar omni-channel retail omnichannel

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What Is ShilohNEXT? | Shiloh Technologies

Shilo Next

ShilohNEXT provides the data intelligence solutions your business needs. Our insightful solutions and artificial intelligence empower your team to make real-time decisions in a truly informed manner.

Crafting Consumer Digital Journeys as Part of Omni-Channel Strategy

Cross Cap

It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at all points of the user’s journey.