Keeping up with the Customers: How Retailers are Adapting to New Shopping Behaviors
Retail TouchPoints
MARCH 4, 2021
We’ve also identified shoppers that have made more nuanced behavioral shifts, three of which we will profile in this article: the risk averse shopper, the retail butterfly and the basic bargain hunter. The Risk-Averse Shopper. Before the pandemic, this shopper preferred to shop in-store because it was a familiar and trusted experience.
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