How Donating Masks Created A New Product Category For WestPoint Home
Retail TouchPoints
SEPTEMBER 10, 2020
We had just started selling sheets, gowns and privacy curtains into the healthcare channel through a new unit we called Martex Health,” Iglesia said. WestPoint Home manufactured and gave away hundreds of thousands of masks to the New York Police Department, the military, hospitals, nursing homes and even veterinary clinics. “We
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