November, 2017

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Wiser in the News: What Will Cost More – and Less – in 2018

Wiser

Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. Taylor tapped Wiser CEO and retail expert, Andy Ballard, for his deep vertical knowledge.

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The Black Friday Hangover

Store Growers

Icon by Noun Project. Black Friday, Cyber Monday and all the days around it were a HUGE success. The biggest and baddest online retail day ever seen! More traffic in a single day than in a normal year. Triple digit revenue growth! Retailers put out statements and press releases. Ecommerce platforms discuss gross merchandise volume. Vendors talk about their massive impact on transactions.

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Next day fulfilment no longer adds value to connected shoppers

Retail Technology Review

Next-day delivery options no longer add value to connected customers' shopping journeys, a new report by Sorted, the delivery experience company, warns.

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CrossCap: The Authority in Marketing Software for Dynamic Teams

Cross Cap

This post was originally published on Vyteo. Longevity and exposure. That’s what you need. For your marketing efforts. To make them succeed. Campaigns are run. By separate teams. Each group set apart. From the next it seems. Keeping everyone. On the same page. So goals are met. And progress gauged. Is CrossCap. The leader in. Marketing software. For the teams within.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Bindo POS Merchant Profile – A & D Deli & Liquor

Bindo

Located in South Orange, New Jersey A & D Deli & Liquor boasts a variety of craft beers, wines and spirits, while also offering prepared foods. Sanjay Chawla, owner, shares knowledge of his retail business and why he chose Bindo POS as his point of sale system. How did you enter the industry to start your business? I started out as an employee working for my uncle back in 1998.

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Finding a Balance Between Free Shipping and Discounts

Wiser

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. There has to be a delicate balance between the two and it’s often hard to know which one will have the biggest impact without testing it out. Many retailers have a “one offer code or coupon valid at a time” policy and this is a good start in terms of preserving margins and having a clear-cut answer as to what shopper

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A Crash Course in Modern Psychological Pricing

Wiser

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it.

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3 Retailer Red Flags and How to Fix Them

Wiser

This is a guest article by Anthony Madrigal, Sales Director at Wiser. . In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure waters of unified commerce. And while it’s true that the channels, strategy and tactics for gaining omnichannel visibility are changing at a rapid pace, monitoring all of your SKUs across countless websites and brick and mortar stores can be daunting at best.

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5 Steps to Gain More Control of Your Shelf Space

Wiser

This is a guest article by John Duggan, Business Development Executive at Wiser. In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers. . The Questions You Need to Ask About Your Shelf Space .

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Why Retailers Should Implement Psychological Pricing Cautiously

Wiser

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Test for success – preparing for Cyber Monday

Retail Technology Review

By Sven Hammar, CSO and co-founder, Apica. The major calendar events of Black Friday and Cyber Monday 2017 are approaching, and online retailers need to ensure that they are prepared for a sharp increase in customer traffic.

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Sprout Update: October 2017

Store Growers

About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. As with every update in this Sprout Series ,I’ll show you what exactly I’ve been doing: Traffic , Financials , Merchandise , Effort & Psychology.

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UK's preference for physical media overtakes love of digital downloads, as 18 - 24 year olds power the resurgence

Retail Technology Review

Physical media is the nation's entertainment format of choice once more, with 52% of Brits preferring physical books, music, film/TV and video games to digital downloads, according to eBay's Guide to Physical Media, released today.

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Retail 2.0: Is there a comeback on the cards for bricks and mortar stores?

Retail Technology Review

By Danny Molhoek, Managing Director & Country General Manager of Lexmark UK and Ireland. Ask the modern consumer where they shop and they'll most likely respond with a handful of online retailers, along with maybe one or two shopping malls.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Black Friday online demand to peak at 8am, up 55% on the daily average

Retail Technology Review

Online demand on Black Friday will peak at 8am on 24 November, up 55% on the daily average, according to Summit, specialists in online retailing, with just under 50% of Black Friday visits taking place before midday.

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New online retail tool ‘proven to optimise sales in record time’

Retail Technology Review

Optiseller is a new online retail tool which reviews over 50m products each week.

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Procurement and supply chain jobs up 13% in the UK year on year

Retail Technology Review

The latest Robert Walters UK Jobs Index has revealed that procurement and supply chain vacancies have risen across the UK, with the number of jobs available in the third quarter of 2017 up 7% compared to the same time last year.

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Keep Black Friday shopping free of fake goods

Retail Technology Review

MarkMonitor, the enterprise brand protection solutions provider, is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods.

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Humans + Agents = Rethinking Enterprise Commerce with AI

AI agents already analyze trends, draft content, and trigger actions across leading commerce platforms. Yet most organizations still rely on workflows built for human‑only teams, losing speed, margin, and customer loyalty. Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration shows how to close that gap. In one concise read you’ll see where agent gains surface first, how early adopters prove ROI, and which lean controls keep innovation moving without risking data or bran

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How Retail Arrived at Black Friday 2017

Wiser

For many years now, the day after Thanksgiving has been full of door buster deals. With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. But the advent and widespread use of eCommerce really changed the way retailers approach the holiday. Shoppers can now checkout from their couches, without having to get the family bundled up at 3am.

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