Store Growers

OCTOBER 12, 2016

I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use. Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes.

Advertising 57

Advertising Comparison Shopping Shopping Marketing 57

Graff Retail

OCTOBER 20, 2016

It’s that wonderful time of year again when we start to gear up for Christmas. A critical part of this process is hiring seasonal staff. The very thought of this is often enough to cause even the most experienced managers to break out in a cold sweat! But don’t worry … it’s all about planning […].

Planning 40

Planning Management 40

Re-Tales

OCTOBER 2, 2016

Back when I had a “real job” I refused to go to any store on a major holiday! It’s just not right to make people work when they should be with their families. It’s un-American & anti family. Unfortunately, it’s big business, and the party that claims to be the most “Christian” is the party that only cares about THE BOTTOM LINE.

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Graff Retail

OCTOBER 13, 2016

I’ve ranted and raved for years about the lack of compliance on standards at store level. Retail’s inability to have the stores meet basic store standards costs the business sales, margin, customer loyalty and more. Doesn’t it seem to be simple enough to get the staff to greet customers, maintain merchandising standards, dress properly, show […].

Accounting 40

Accounting ATS 40

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Checkout

Graff Retail

OCTOBER 6, 2016

Last week I had a chance to spend five days out on the sales floor of one of our favourite retailers. I wasn’t selling or servicing customers, if that’s what you’re thinking. The Graff Team was invited to produce a custom training video, so naturally, we used the actual store as the backdrop for the […].

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