Google’s Privacy U-Turn: What it Means for Marketers
Retail TouchPoints
MAY 6, 2025
Google has made headlines once again by announcing a significant shift to its approach to digital privacy. Rather than eliminating online cookies or offering users an opt-out option in Chrome, the tech giant has committed to maintaining cookies as a core part of its browser functionality. Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation.
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