Developing the Optimal Lifecycle for Successful Promotions
Retail TouchPoints
DECEMBER 3, 2021
The e-commerce space is becoming increasingly competitive as brands and retailers recognize the importance of an omnichannel commerce strategy. In response, retailers will need to explore other means of differentiation. A unique opportunity: promotions. This pricing strategy can encourage repeat customers to buy their favorite products sooner and take advantage of lower prices, or intrigue new shoppers to engage with an unfamiliar brand and get the better deal.
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