Walmart Connect to Launch Display Self-Serve Platform, Acquires Thunder Ad Tech Company
Retail TouchPoints
FEBRUARY 5, 2021
Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. The move follows the late January announcement that it was renaming its media business Walmart Connect , placing a greater emphasis on in-store omnichannel experiences. Launching later this year, the platform will “deliver the same omnichannel impact but with additional speed, control and convenience,” wrote Janey Whiteside, Chief Cu
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