Retail media – the future of personalisation in a privacy-conscious world
Inside Retail
NOVEMBER 21, 2021
If your brand isn’t rethinking data consent and tracking, now is the time to act. We know that privacy laws in Australia are under the microscope and expected to continue tightening in 2022 (and beyond). It makes sense: the last major overhaul of how consumer data is dealt with in Australian law happened way back in 1988. Now, regulators and lawmakers are reviewing the definition of ‘personal information’ (right down to primary online identifiers such as geolocation), with a ra
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