Reimagining Retail in an Omnichannel World
Wiser
JANUARY 30, 2025
The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. Gone are the days of a linear consumer journey; instead, shoppers weave between digital and physical interactions before making a purchase.
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