From virtual models to marketing, how fashion brands are using AI today
MARCH 27, 2023
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. Last year saw numerous brands launching virtual collections, including Gucci, Adidas, Zara and Prada. Gucci’s “digital shoes” are only designed to be worn in the metaverse, there’s no actual physical product available.
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