Why Ads Can’t do it All: How Commerce Influences the Path to Purchase
Retail TouchPoints
DECEMBER 4, 2024
You can’t advertise your way out of a pricing problem. Early this year, we were working closely with a premium nutrition brand that had launched into Amazon from a relatively successful DTC business. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Our platform confirmed this disconnect, reporting extremely low incremental return on investment (iROI).
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