Retail TouchPoints

SEPTEMBER 8, 2020

After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Members earn 5% Kohl’s Cash on every purchase along with personalized deals, a birthday gift and other perks.

Promotions 298

Promotions Shopping Point of Sale Marketing 298

Shopperations

SEPTEMBER 8, 2020

CPG Marketing teams have long strived to quantify the results of their programs to show their business impact. As companies prioritize analytical capabilities and demand more accountability of their marketing investments, marketers are being asked to think more analytically and strategically about their roles. This is easier said than done.

Marketing 63

Marketing Accounting 63

Retail TouchPoints

SEPTEMBER 8, 2020

Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now digitally test drive the company’s Polestar 2 at Macy’s Union Square in San Francisco, using AR and VR to see the car in different configurations and environments. The experience is enhanced through the use of atelier tables designed to give the space a workshop-like feel.

Location 257

Location Shopping Marketing Store Operations 257

Natural Insight

SEPTEMBER 8, 2020

Building toward a better future.

75

75

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Checkout

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Wiser

SEPTEMBER 8, 2020

Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different. Both involve changing the price of a product or service depending on market conditions or customer attributes, but the way they’re executed reveals that there are some important differences between the two.

Accounting 99

Accounting Marketing Consumer Promotions 99

Retail TouchPoints

SEPTEMBER 8, 2020

Software deployed on mobile or touchscreen devices is being adopted by retailers for everything from point-of-sale and clienteling solutions to endless aisle kiosks. When planning the deployment of these applications, you might be tempted to explore the bring-your-own-device (BYOD) model. After all, your associates probably all carry phones that they could use, and you wouldn’t have to worry about purchasing or managing hardware.

Clienteling 166

Clienteling Kiosk Management Accounting 166