How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
For the lucky ones, their physical item will be shipped in September. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly. We’re starting to see NFC tags emerge more in apparel.
239 
Let's personalize your content