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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

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Is Price Matching the Right Strategy for You?

Wiser

In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. It’s also less common with smaller businesses or mom-and-pop shops. You match your competitor, and they undercut you by dropping prices some more. Encouraged Competitor Shopping.

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Is Price Matching the Right Strategy for You?

Wiser

In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. It will also shift focus to benefits of your business other than price, so shoppers may be more inclined to buy from you due to assortment, shipping, loyalty, service, or other factors. .

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Shein, Temu Pull Back on Ad Spend, Plan to Raise U.S. Prices Amid China Trade War

Retail TouchPoints

Due to recent changes in global trade rules and tariffs, our operating expenses have gone up, said Shein in a statement on its website. Over the last seven days, Temu downloads have dropped 22.9% (Image courtesy Shein) In response, both companies have announced impending price increases to their customers. advertising strategy.