How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App
Retail TouchPoints
JANUARY 12, 2025
The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. In 2023, the retailer started using the app to help manage one of the industrys biggest grey market challenges: the sneaker craze. Its important for us to do everything in our power to get those shoes, to customers, he added.
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