Wiser

DECEMBER 13, 2018

Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season. . Our thought process went like this: The holiday season is the most competitive time of year for retailers. Sounds good on paper.

Drop-Shipping 76

Drop-Shipping Promotions Returns Shopping 76

Wiser

NOVEMBER 1, 2018

The easiest way to prevent future MAP violations is to stop distribution to that retailer. If Walmart says they’re selling your product below MAP, what are you going to do? No, but you do have options—options that help MAP remain a viable option no matter who’s doing the violating. .

Advertising 79

Advertising Shopping ATS 79

Wiser

OCTOBER 30, 2018

MAP is a central pricing strategy in the U.S. MAP is a central pricing strategy in the U.S. Some say the writing is on the wall—MAP’s days are numbered—while others say that MAP is here to stay. Let’s look at the pros and cons of MAP and take a guess at what the future of pricing strategies could become. .

Advertising 68

Advertising Retailing Pricing Consumer Promotions 68