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Meet the new online outlet mall targeting Gen Z and millennial consumers

Inside Retail

A new online shopping site is set to launch in Australia this month that aims to update the traditional outlet mall experience for a Gen Z and millennial audience. In contrast, TheDOM.com plans to provide an “inspirational” and “elevated” shopping experience through its site design and tone of voice.

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7 Price Planning Tips to Maximize Retail Profits (2020)

Retalon

A discount store for bargain hunters? Depending on your brand messaging and your target market, your approach to pricing can be enormously different. Therefore, it’s vital to create your own pricing rules and thresholds (discounts limited to certain product classes, maximum clearance markdowns, etc.)