Miniso’s “good quality with low price” mantra takes off in Southeast Asia
Inside Retail
JUNE 28, 2022
It recently introduced a brand new store format, with its first flagship store in Selangor, Malaysia. The 684.6sqm retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam. Besides the supply chain advantage I’ve mentioned, we are also capable of maintaining a healthy inventory level.
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