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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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Sustainable Fashion: The Mystery Box

Retail Insider

So there are discounted boxes focused on just one item from a range of say handbags or skirts, there are other boxes where stylists choose from a wide variety of different designers and there are others where the end user gets to preview the box before it is shipped.

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