Remove Department Stores Remove Marketing Spend Remove Retail Trends Remove Returns
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

It’s expensive when you don’t have stores. Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Then in 2020 Casper’s sales and marketing expenses were $156.8 million or 32% of its revenue.

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Retail Statistics You Should Know

Small Biz Trends

The above small retail statistics indicate that small retailers are not at all small when it comes to contributing to the US economy. Specialty stores are often a part of small retail store businesses. Unlike department stores that sell a wide variety of items, specialty stores offer niche-specific products.