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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

After Forever 21 opened its first store in 1984 in the United States fast fashion started to gain in popularity. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21.

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Marks & Spencer’s Turnaround Strategy, Why it’s Working

Indigo 9 Digital

In many of these arrangements the retailer hosts the marketplace and instead of buying the inventory from the brand the brand is responsible for it and a retailer like Marks & Spencer pays a commission on every sale. We are committed to stores and believe they can be a true source of competitive advantage." "But

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Skims’ Strategy - 10 Reasons Kim Kardashian’s Brand Took Off

Indigo 9 Digital

Imagine how a customer must feel every time they shop and they are told they must shop in a “different” section of a retailer’s website or store. Apparel for women wearing extended sizes doesn’t seem like an afterthought when shopping at Skims. Why not embrace all sizes? Do you like this content?

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